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To be recognizing as 'a splendid and perfect cup of tea' provider and being an invisible part of everyone's kitchen.
Process oriented people in organization.
Pull strategy towards market.
People development with leadership quality.
Safety measures as we are food provider.
Honesty towards each member associated with organization and supply chain
Focus on core marketing rather than selling.
Customize product for everyone in the society with nearest availability at economy price
To facilitate supply chain with door step product availability and readymade customer base.